Vaping is becoming more popular, and brands need to use smart marketing strategies to stand out. These strategies help brands get noticed, make customers like them, and sell more products. Let's take a closer look at how vape brands reach their audience. Vape brands need to know who their customers are. People who vape come from all different backgrounds. Some started vaping to quit smoking, while others do it for fun or to be trendy. By understanding their customers, brands can make products and messages that appeal to them.